Schoolkids Records signs shoegaze legends The Veldt!

Schoolkids Records signs shoegaze legends The Veldt!

New EP “The Shocking Fuzz of Your Electric Fur: The Drake Equation”
will be released worldwide June 2nd, 2017
Band to open for Modern English April 10-14

RALEIGH, NORTH CAROLINA / DUBLIN, IRELAND — January 31, 2017 — North Carolina based indie retail store and label, Schoolkids Records announced today the signing of shoegaze legends The Veldt. and the forthcoming worldwide release of “The Shocking Fuzz of Your Electric Fur: The Drake Equation” EP, their first new recording in fifteen years.

The band formed in the late 80’s in Raleigh, North Carolina amongst the royalty of the legendary North Carolina music scene, including bands such as Superchunk, Archers of Loaf, The Connells, Dillon Fence, The dBs, Squirrel Nut Zippers, Ryan Adams and many more

Initially signed to Capitol Records in 1989 and eventually finding their way to Mercury Records, The Veldt embarked on a musical journey that changed their lives. Soon, they were in the studio with dream-gaze guru Robin Guthrie, playing American concert halls with Cocteau Twins, and opening for The Jesus and Mary Chain in England. They worked with leading producers Lincoln Fong of Moose on their debut album Marigolds and Ray Schulman (Bjork, Sugarcubes, The Sundays) on Afrodisiac.  The Veldt were a sensation from the start as they became a part of a movement of innovators, who came of musical age at a time when rhythmic rebels were reflective, gritty and wild. Their sound inspired future generations of alternative artists, including TV On the Radio.

The Veldt in the 80’s

Apart from Robin Guthrie, they have collaborated with TV On The Radio, Mos Def, The Jesus & Mary Chain and Lady Miss Kier (Deee-Lite), and most recently A.R.Kane. They have shared the stage with The Pixies, Throwing Muses, Echo & The Bunnymen, Cocteau Twins, Manic Street Preachers, The Jesus and Mary Chain, Oasis and Living Colour, among others.

The band reformed in 2016 and immediately received incredible enthusiasm upon their return.  Their new EP started to make the rounds with a vinyl release via Leonard Skully Records last year, resulting in significant press attention, including an outstanding feature in The Guardian (UK), who wrote “the new songs invite paradoxical praise: serenely assaultive and vertiginously soothing.”  The band participated in an East coast mini-tour with The Brian Jonestown Massacre this past spring, embarked on two central Canadian tours, and continued to tour Europe last summer, in addition to playing multiple festivals in Italy, Spain, France, the UK, USA, Sweden and Denmark.

The Veldt, 2017 

Now with a full team in place, they are back with “The Shocking Fuzz of Your Electric Fur: The Drake Equation” EP, to be released worldwide via Schoolkids Records on June 2nd, 2017.  The band will embark on a US and European tour starting this Spring, but also are announcing four very special appearances in the Northeastern United States supporting Modern English!  Here are those dates:


April 10: Washington DC – Rock & Roll Hotel

April 11: Philadelphia PA – Johnny Brenda’s

April 13: Boston MA – Brighton Music Hall

April 14: Brooklyn NY – Rough Trade

The Veldt
“The Shocking Fuzz of Your Electric Fur: The Drake Equation” EP
Schoolkids Records
Worldwide Streetdate: 2 June 2017

Streaming / embed

Streaming / embed

For review/playlisting


With Danny’s enveloping hooks, Daniel’s swooning falsetto… the new songs invite paradoxical praise: serenely assaultive, vertiginously soothing – Mike Doherty, The Guardian

Equal parts Jesus and Mary Chain and James Brown – NY Press

The Veldt are a unique and singular, musical proposition – authentic American soul music, without post-modern irony, without cliché. If the Velvet Underground had left the Factory and toured with STAX … They are Kane’s kissing kousins  – Rudy Tambala (A.R. Kane)

Their awesome wobbly psychy guitar music and from-the-heart soulful vocals are as wonderful as ever…myself and Robin Guthrie are just 2 screaming fans – Creation Records’ Founder Joe Foster

For black artists, doing anything outside of the bubble, beyond what’s derivative of what white kids are doing, being able to express yourself honestly, is not celebrated at all. So when I heard these guys, it gave me confidence – Doc McKinney (The Weeknd, Drake, Estherio)

A reply to anyone who thinks that soul is missing from the indie-rock scene – Village Voice

FOR FANS OF: A.R. Kane, Cocteau Twins, Massive Attack, Jesus & Mary Chain, Dif Juz


  1. Sanctified
  2. In a Quiet Room
  3. Token
  4. One Day Out of Life
  5. And It’s You


Schoolkids Records (the retail store) was founded in 1974 in Raleigh, NC across the street from NC State University.  With three stores located in the “Triangle” region of Raleigh-Durham-Chapel Hill, NC Schoolkids is one of the longest running mom & pop record stores in the country.

The store has been the destination and shopping preference for many local and national bands, many of whom either worked at the store or started selling their first albums of 7” singles at the store on consignment.  Artists to get their start selling records at Schoolkids include:  Ryan Adams & Whiskeytown, Superchunk, Archers of Loaf, Dave Matthews Band, The Avett Brothers, Sylvan Esso, Ben Folds, The Connells, Polvo, Athenaeum, Squirrel Nut Zippers, Megafaun, Lost in the Trees and many others.  The store was also one of the first retail outlets to sell No Depression Magazine and to work directly with labels such as Merge Records, Mammoth Records, Dischord Records and Yep Roc Records.

Schoolkids is a founding member of the CIMS Coalition, the first national Coalition of Independent Music Records and has been named by both Time Magazine and The Grammys as one of the ‘top ten’ most iconic record stores in the country.  Schoolkids’ owner, Stephen Judge also serves on the National Board of Directors for Music Biz (formerly known as NARM).

Schoolkids Records (the label) recently announced its name change from Second Motion Records and also the signing of Chapel Hill, NC’s Happy Abandon.  This marks the second signing to the label in as many weeks.   Schoolkids also recently announced the opening of a European office in Dublin, Ireland.

The label was founded in May 2008 by Stephen Judge in Chapel Hill, NC.  Since then they have released over 30 albums by artists such as: Tommy Keene, Bettie Serveert, The Parson Red Heads, Marty Willson-Piper, Adam Franklin & Swervedriver, Gemma Hayes, Brian Vander Ark and many others.  The label is distributed by Redeye Worldwide.  In addition, Schoolkids has also previously served as a management & administrative company and worked with such artists as: Athenaeum (Atlantic Records), The Walls (Ireland), New Model Army, Daniel Lanois and Emm GrynerSchoolkids also owns the music publication, Blurt Magazine and Blurt Online and has three retail stores in Raleigh, Durham and Chapel Hill, North Carolina.

Label & Management Contact:

Stephen Judge



The Veldt: